Mastertronic: Ricocheting the MAD Bulldogs of Entertainment (They Sold Millions, Part 2)

You will remember that some time ago we looked at the real big hitters in terms of sales of Mastertronic games here at the Mastertronic Collectors’ Archive, including some surprising sales on some formats. This included some useful insights into how each format did well (notably the Commodore 16 and Plus/4, relatively speaking) and how budget titles overall sold just under nineteen million games in all, which is no mean feat.

This time around, we are going to stray from the classic Mastertronic range and look at the different sub-labels and see how the sales statistics measured up there for the likes of Ricochet, Mastertronic’s Added Dimension (MAD), Bulldog and the Entertainment USA ranges.  Our huge thanks as ever goes to Anthony Guter, whose meticulous record keeping as Financial Controller of Mastertronic made creating this article and interpreting the stats a lot easier along the way.

Ricochet

Ricochet Top 10

As we saw from the all time top 10 sellers, the Ricochet re-releases of Activision’s Ghostbusters on the Spectrum, Commodore 64 and Amstrad sold highly, and there is no surprise that for the Ricochet label, these are the top three positions and four out of the ten overall.  Perhaps what is more surprising is what makes up the remainder of the top ten.

Game Format Sales
Ghostbusters ZX Spectrum 168,626
Ghostbusters Commodore 64 147,108
Ghostbusters Amstrad 97,188
The Way of the Exploding Fist ZX Spectrum 63,564
FA Cup Football Spectrum / Amstrad 59,224
Knightmare Spectrum / Amstrad 59,013
The Way of the Exploding Fist Commodore 64 44,870
Dan Dare ZX Spectrum 38,813
Ghostbusters Atari XL/XE 36,913
FA Cup Football Commodore 64 35,419

Certainly, the later Ricochet releases being the “flippy” format with Spectrum on one side and Amstrad on the other certainly helped some of the titles sell well.  Ghostbusters was also the only Ricochet label release for the Atari XL/XE machines too, but still had plenty of buyers there too.  FA Cup Football clearly sold because of it being a football game, but was it any good?  We will review that one in due course, so you can find out what we thought of it.

If we were to exclude the flippy releases from the list, and go single format only, the next two positions would be The Way of the Exploding Fist (Amstrad, 35,301) and Knightmare (Commodore 64, 34,357) – but what of the Commodore 16 and Plus/4, I hear you ask?  Well, only The Way of the Exploding Fist had release on the Ricochet label, and that would have been thirteenth overall (33,301)

Ricochet Top Sellers by Format

Starting with the ZX Spectrum, the top ten proved just how much the sales tapered off for some of the Ricochet releases.  Three of the re-releases of Martech games are all grouped together in the top ten here, along with some Ultimate titles at the end.

Game Sales
Ghostbusters 168,626
The Way of the Exploding Fist 63,564
Dan Dare 38,813
Aliens 22,226
Knucklebusters 18,210
Eddie Kidd’s Jump Challenge 17,347
Geoff Capes Strongman 15,983
Brian Jacks Superstar Challenge 14,794
Jet Pac 12,794
Knightlore 9,294

And a similar story for the top ten for Commodore 64, but with very different titles further down including some only for that format including Tau Ceti.  One surprise is that Impossible Mission did not sell as many on re-release as you would think, and despite being a bona fide Commodore 64 classic.  Skate Rock was one I personally enjoyed at full price and at budget price, if I did not own it already, I would have purchased – and skateboarding was still very popular during the late 1980s.   Little Computer People is best played on disk I have to say – the cassette version is cut down but still must have been enjoyable enough to try out.

Game Sales
Ghostbusters 147,108
The Way of the Exploding Fist 44,870
FA Cup Football 35,419
Knightmare 34,357
Aliens 31,734
Dan Dare 29,094
Tau Ceti 24,059
Impossible Mission 18,036
Skate Rock 17,181
Little Computer People 15,832

A very different top ten for the Amstrad as well, with Skate Rock featuring higher up the sales chart, a raft of Ultimate titles at the end, like the Spectrum, and both the World’s Strongest Man and one of the best contestants on The Superstars having their games fare well here.

Game Sales
Ghostbusters 97,188
The Way of the Exploding Fist 35,301
Dan Dare 20,990
Aliens 17,809
Skate Rock 16,738
Brian Jacks Superstar Challenge 10,783
Geoff Capes Strongman 9,999
Alien 8 7,850
Knightlore 6,374
Sabre Wulf 6,091

Because a lot of the later Ricochet games were the flippy releases, which had ZX Spectrum on one side and Amstrad on the other, that deserves its own chart – although only the top five this time:

Game Sales
FA Cup Football 59,224
Knightmare 59,013
Jet Set Willy 31,986
Dan Dare 2 20,613
Impossible Mission 18,816

Impossible Mission only sold 780 copies more on the flippy format than on the Commodore 64, interestingly.  However, having the flippy format did mean that potentially production costs were less, and so if some of those games were not selling so well, it sort of made sense – albeit with one less chance for the game to load in some cases.

There were enough Ricochet releases for the BBC Micro to have its own top five too:

Game Sales
Eddie Kidd’s Jump Challenge 8,082
Geoff Capes Strongman 7,707
Brian Jacks Superstar Challenge 7,560
Gisburne’s Castle 6,544
Jet Pac 5,620

All three of the Martech games feature at the top, and an exclusive BBC only game as well, which was good to see. The BBC also has the lowest selling 8-bit game on the Ricochet label, Alien 8, but we will come to lowest sellers in a future article. Other 8-bit formats did not have enough Ricochet label releases to warrant their own chart – only one as mentioned for the Commodore 16 and Plus/4, two for the MSX and one for the Atari XL/XE series.

continues…

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