A History Of Mastertronic
“Uncle” Frank Herman – the man who started it all. This history is dedicated to the memory of Frank Herman, who died 30 March 2009. […]
Martin Alper
Press Coverage – ACE Names 50 Most Influential People In Games Industry – ACE, July 1991
Who were the most influential people in the UK games industry in 1991? ACE ran a feature split over many pages in its July issue […]
Press Coverage – Amstrad User Visits Mastertronic – August 1986
This major article in Amstrad User, August 1986, captures Mastertronic in highly confident mood. The distractions of full-price software, increasing competition in the budget market […]
Press Coverage – Mastertronic Office Visit And Interview – Your Computer, January 1986
Your Computer visited our offices and published the results in January 1986. As well as quotes from Martin Alper, they spoke to PR supremo Colin […]
The Two Faces of Martin Alper
Of Mastertronic’s original four directors, Martin Alper stood out as being the one with the marketing flair, the big creative ideas, the personality that inspired […]
Press Coverage – Popular Computing Weekly, 21st March 1985 – The Firebird and Mastertronic Connection
Budget games producers faced problems in bringing their products to market during the early years (1983-5). Any means available was tried to reach any retail […]
Press Coverage – Popular Computing Weekly, 19th July 1984
Popular Computing Weekly put a full page interview with Martin Alper in their issue of 19 July, 1984. It was illustrated with a photo that […]
Press Coverage – Commodore User, June 1984
Commodore User, June 1984, picks up on the trade hostility to the idea of reducing the price of computer games. Martin Alper, much quoted in […]