Press Coverage – Richard Branson Talks About The Mastertronic Acquisition
The growth of the Sega part of Mastertronic’s business, the partial acquisition by Virgin in 1987, full control in 1988 and the sale of the […]
Virgin Mastertronic
Press Coverage – Mastertronic sponsors full price games chart – Sinclair User, January 1988
Strange ad from Woolworths (remember them?) in Sinclair User, January 1988. They list only full-price games but name and picture Sega, and have the Mastertronic […]
Press Coverage – More talk on Virgin buying into Mastertronic – Your Computer, January 1988
Your Computer, January 1988, focused on the attractions to Virgin of buying into Mastertronic (though the Sega connection passed them by).
Press Coverage – Virgin buys Mastertronic… again? – ACE, January 1988
Virgin bought a 45% stake in Mastertronic in the summer of 1987. It seemed to take a long time for some to get the news. […]
Press Coverage – Virgin buys stake in Mastertronic – The Games Machine, December 1987
The Games Machine, Dec 1987, announces the first stage of Virgin’s takeover. They were wrong about Mastertronic going public – this had been Frank Herman’s […]
Merchandise – Virgin Mastertronic Christmas 1989 Wine Bottle!
Christmas 1989. Every member of staff at Virgin Mastertronic received a bottle of wine with the attached label. Don’t go looking for the exclusive Maison […]
The Two Faces of Martin Alper
Of Mastertronic’s original four directors, Martin Alper stood out as being the one with the marketing flair, the big creative ideas, the personality that inspired […]
Mastertronic Website – A Brief History
Anthony Guter, Mastertronic’s former Financial Controller created a website dedicated to the company in 2004. The site was intended to give an in-depth history of […]