Press Coverage – MAD Launch Party – Popular Computing Weekly, 1985
In contrast to a near full page in Crash, Popular Computing Weekly gave a rather grudging acknowledgment to the launch of the MAD range. They […]
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Press Coverage – MAD Launch Party – Crash, December 1985
As mentioned, the new £2.99 range, MAD games, was launched with a party on the Thames, at which the invited journalists, assorted hangers-on and the […]
Merchandise – Virgin Mastertronic Christmas 1989 Wine Bottle!
Christmas 1989. Every member of staff at Virgin Mastertronic received a bottle of wine with the attached label. Don’t go looking for the exclusive Maison […]
Press Coverage – Tronix Club is launched – Home Computing Weekly, 21 July 1985
The Tronix Club is born. This ad in Home Computing Weekly, 21 July 1985 promised a lot and at least one satisfied customer responded, in […]
Press Coverage – Action Biker teased – Sinclair User, July 1985
This appeared in the light-hearted “Gremlin” column, Sinclair User July 1985, hence the spoof nature of the article. It was nonetheless a little naughty to […]
Press Coverage – Locomotion Review, Popular Computing Weekly – 2nd May 1985
In this review of Locomotion, in Popular Computing Weekly 2nd May 1985, the comments about Mastertronic show the difficulty the games industry had in coming […]
Press Coverage – Mastertronic Advertising in Germany – 1985
Our distributor in Germany was John Kellas, based in Soest, Westphalia. He did his own thing when it came to publicity.
Press Coverage – Mastertronic Inc Adverts April 1985
This news snippet was in American magazine Ahoy, April 1985 and it heralds the start of the manufacturing of Mastertronic disks in the USA. The […]
Game Review: King Tut (Vic 20, Mastertronic)
Astonishingly, even though memory expansions were readily available for the Vic 20, only two Mastertronic titles required them. Commercially it made sense, allowing their games […]
The Two Faces of Martin Alper
Of Mastertronic’s original four directors, Martin Alper stood out as being the one with the marketing flair, the big creative ideas, the personality that inspired […]