Press Coverage – Mastertronic Launches The Magnum Joystick – Popular Computing Weekly, 14th August 1986
Mastertronic sold its own joystick – the Magnum – for a brief period. It clicked a bit but was effective and the pistol grip distinguished […]
Articles by Anthony Guter
Press Coverage – Amstrad User Visits Mastertronic – August 1986
This major article in Amstrad User, August 1986, captures Mastertronic in highly confident mood. The distractions of full-price software, increasing competition in the budget market […]
Press Coverage – Industry Hit With Shortage Of Programmers – Popular Computing Weekly, 10 July 1986
A brief review of the more serious home-computer magazines in 1986 provides many examples of software houses advertising for programmers or games to be submitted. […]
Press Coverage – More Rumours About Mastertronic On The Stock Market – Sinclair User, 19 July 1986
As with the PCW story, there was little real news behind this story and nothing came of it. Nor was there to be a range […]
Press Coverage – Games For 99p? – Popular Computing Weekly, 19 June 1986
Two news items in Popular Computing Weekly, 19 June 1986, of passing interest. Being “Out-Mastertroniced” by a competitor selling games at a RRP of 99p […]
Press Coverage – Mastertronic Stock Market Floatation? – Popular Computing Weekly, 29 May 1986
Rumours about Mastertronics grand financial strategy surfaced from time to time, as in this news item in Popular Computing Weekly, 29 May 1986. The idea […]
Press Coverage – Special Feature On Mastertronic – Amstrad Action, April 1986
Amstrad Action, then a relatively new publication, produced this major feature on Mastertronic in April 1986. The “Mastertronic Team” pictured below is Colin Johnson, our […]
Press Coverage – Mastertronic Looks For Programmers – Popular Computing Weekly, February 1986
A rare advertisement. Mastertronic recruit programmers in this ad in Popular Computing Weekly, February 1986. We were mainly looking for freelancers who could take on […]
Press Coverage – Mastertronic Office Visit And Interview – Your Computer, January 1986
Your Computer visited our offices and published the results in January 1986. As well as quotes from Martin Alper, they spoke to PR supremo Colin […]
Press Coverage – Mastertronic, The First 18 Months – Sinclair User, January 1986
At last Mastertronic was taken seriously by the magazine world. Sinclair User’s reporter lunched in January 1986 with John Maxwell, Finders Keepers author David Jones, […]