Press Coverage – Tronix Club is launched – Home Computing Weekly, 21 July 1985
The Tronix Club is born. This ad in Home Computing Weekly, 21 July 1985 promised a lot and at least one satisfied customer responded, in […]
History
Press Coverage – Action Biker teased – Sinclair User, July 1985
This appeared in the light-hearted “Gremlin” column, Sinclair User July 1985, hence the spoof nature of the article. It was nonetheless a little naughty to […]
Press Coverage – Locomotion Review, Popular Computing Weekly – 2nd May 1985
In this review of Locomotion, in Popular Computing Weekly 2nd May 1985, the comments about Mastertronic show the difficulty the games industry had in coming […]
Press Coverage – Mastertronic Advertising in Germany – 1985
Our distributor in Germany was John Kellas, based in Soest, Westphalia. He did his own thing when it came to publicity.
Press Coverage – Mastertronic Inc Adverts April 1985
This news snippet was in American magazine Ahoy, April 1985 and it heralds the start of the manufacturing of Mastertronic disks in the USA. The […]
The Two Faces of Martin Alper
Of Mastertronic’s original four directors, Martin Alper stood out as being the one with the marketing flair, the big creative ideas, the personality that inspired […]
Press Coverage – Popular Computing Weekly, 21st March 1985 – The Firebird and Mastertronic Connection
Budget games producers faced problems in bringing their products to market during the early years (1983-5). Any means available was tried to reach any retail […]
Press Coverage – Computer and Video Games, February 1985 – A Fan Writes…
Computer & Video Games published the following letter in August 1984 But a loyal customer strikes back in the February 1985 issue. Nice one.
Press Coverage – Sinclair User, February 1985 – Software Distribution
An extraordinarily detailed look at the way software was distributed from publisher to wholesaler to retailer, by Sinclair User in February 1985. This article encapsulates […]
Press Coverage – Popular Computing Weekly, 31st January 1985 – Mastertronic Inc Advert
This advertisement was published in Popular Computing Weekly 31 Jan 1985. It features Mistertronic. More important, it talks about capital investment in the USA and […]