Press Coverage – Mastertronic Office Visit And Interview – Your Computer, January 1986
Your Computer visited our offices and published the results in January 1986. As well as quotes from Martin Alper, they spoke to PR supremo Colin […]
Press Coverage
Press Coverage – Mastertronic, The First 18 Months – Sinclair User, January 1986
At last Mastertronic was taken seriously by the magazine world. Sinclair User’s reporter lunched in January 1986 with John Maxwell, Finders Keepers author David Jones, […]
Press Coverage – Game Availability – Popular Computing Weekly, January 1986
A plaintive reader’s request in Popular Computing Weekly, January 1986. The era in which Mastertronic products were found readily in Woolworth’s, Toy’R’Us, Menzies and many […]
Press Coverage – Mastertronic Releases Business Software – Popular Computing Weekly, November 1985
Popular Computing Weekly reported our short-lived venture into business software on 28 November 1985. Ski Writer was a word processor written by one Ken Skier […]
Press Coverage – MAD Launch Party – Popular Computing Weekly, 1985
In contrast to a near full page in Crash, Popular Computing Weekly gave a rather grudging acknowledgment to the launch of the MAD range. They […]
Press Coverage – MAD Launch Party – Crash, December 1985
As mentioned, the new £2.99 range, MAD games, was launched with a party on the Thames, at which the invited journalists, assorted hangers-on and the […]
Press Coverage – Tronix Club is launched – Home Computing Weekly, 21 July 1985
The Tronix Club is born. This ad in Home Computing Weekly, 21 July 1985 promised a lot and at least one satisfied customer responded, in […]
Press Coverage – Action Biker teased – Sinclair User, July 1985
This appeared in the light-hearted “Gremlin” column, Sinclair User July 1985, hence the spoof nature of the article. It was nonetheless a little naughty to […]
Press Coverage – Locomotion Review, Popular Computing Weekly – 2nd May 1985
In this review of Locomotion, in Popular Computing Weekly 2nd May 1985, the comments about Mastertronic show the difficulty the games industry had in coming […]
Press Coverage – Mastertronic Advertising in Germany – 1985
Our distributor in Germany was John Kellas, based in Soest, Westphalia. He did his own thing when it came to publicity.