Press Coverage – Mastertronic Inc Adverts April 1985
This news snippet was in American magazine Ahoy, April 1985 and it heralds the start of the manufacturing of Mastertronic disks in the USA. The […]
Articles by Anthony Guter
The Two Faces of Martin Alper
Of Mastertronic’s original four directors, Martin Alper stood out as being the one with the marketing flair, the big creative ideas, the personality that inspired […]
Press Coverage – Popular Computing Weekly, 21st March 1985 – The Firebird and Mastertronic Connection
Budget games producers faced problems in bringing their products to market during the early years (1983-5). Any means available was tried to reach any retail […]
Press Coverage – Computer and Video Games, February 1985 – A Fan Writes…
Computer & Video Games published the following letter in August 1984 But a loyal customer strikes back in the February 1985 issue. Nice one.
Press Coverage – Sinclair User, February 1985 – Software Distribution
An extraordinarily detailed look at the way software was distributed from publisher to wholesaler to retailer, by Sinclair User in February 1985. This article encapsulates […]
Press Coverage – Popular Computing Weekly, 31st January 1985 – Mastertronic Inc Advert
This advertisement was published in Popular Computing Weekly 31 Jan 1985. It features Mistertronic. More important, it talks about capital investment in the USA and […]
Press Coverage – Personal Computer Games, January 1985 – 1 Million Sales
Mastertronic’s millionth customer? A middle-aged bloke wearing a suit?? Buying Chiller??? And a prize of a Commodore disk drive???? Anyway, Personal Computer Games, January 1985, […]
Press Coverage – Sinclair User, December 1984 – Mastertronic Works With Beau-Jolly
Sinclair User December 1984. The deal with Beau-Jolly was a one-off and Mastertronic never undertook any TV advertising since then (and probably did not have […]
Mastertronic’s Murky Connection – Cal-Vista and Frank Herman
Mastertronic was quick to expand its business beyond the UK. In the summer of 1984, the company exhibited at the Consumer Electronics Show in Chicago, […]
Press Coverage – InfoWorld, November 1984 – Mastertronic Inc Lands In America
American magazine InfoWorld, November 1984, reports on Mastertronic’s first attempt to crack the US market, in partnership with Classic Family Entertainment. The joint venture did […]