Press Coverage – Tronix Budget Label Launched – 1991
A few months after Virgin Mastertronic divested its Sega distribution business back to Sega Japan, in the summer of 1991, the company rebranded budget games […]
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Mastertronic Publications
In this section of the Mastertronic Collectors Archive site we’ll aim to bring you a selection of different publications released by Mastertronic over the years. […]
Press Coverage – Mastertronic finally starts to book advertising! – ACE, July 1989
A significant change in policy about advertising is evident in this ad, placed in ACE in July 1989 and clearly bearing the fingerprints of recently […]
Press Coverage – SEGA Master System advert in Zzap 64?! – Zzap 64, February 1988
Sales of Sega consoles took off in 1988 and Mastertronic began serious advertising campaigns. This one was in Zzap64, February 1988 – interesting in that […]
Press Coverage – Mastertronic sponsors full price games chart – Sinclair User, January 1988
Strange ad from Woolworths (remember them?) in Sinclair User, January 1988. They list only full-price games but name and picture Sega, and have the Mastertronic […]
Press Coverage – Mastertronic Acquires Double Dragon License – Popular Computing Weekly, 31st December 1987
Birth of what was to be a highly successful arcade tie-in. Double Dragon was a smash hit both in full price and budget versions. The […]
Press Coverage – SEGA Master System Success! – Popular Computing Weekly, 31st December 1987
Popular Computing Weekly, 31 Dec 1987, is happy to publish a press briefing about the first year of Sega Master System sales. What Rachel Davies […]
Press Coverage – Games Chart Advertisement – Popular Computing Weekly, 17th December 1987
Mastertronic was infamous in the magazine world for not advertising. But the price we paid was reduced editorial coverage. Sales Director Alan Sharam believed that […]
Press Coverage – Mastertronic Advertising in Germany – 1985
Our distributor in Germany was John Kellas, based in Soest, Westphalia. He did his own thing when it came to publicity.
Press Coverage – Mastertronic Inc Adverts April 1985
This news snippet was in American magazine Ahoy, April 1985 and it heralds the start of the manufacturing of Mastertronic disks in the USA. The […]